Setting the Sales Price

Before we set the sales price of your house, I'll run a Comparative Market Analysis (CMA) that will show the listing price of similar houses in the area as well as the prices at which the houses actually sold. Additionally, the analysis will give us information about houses currently on the market, their condition, upgrades and location.

Next, I'll ask you about your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the selling price.

• Is your goal to get the maximum sales price for your house?
  • If so, what have you done to make it competitive compared to other homes?
  • Have you consistently maintained it and upgraded appliances and systems when necessary?
• Is your goal to sell your house quickly?
  • If so, are you willing to sacrifice some of your potential profit to sell more quickly?
• Would you like to establish a balance between selling your house quickly and selling at the top end of market value?

Market conditions will play a role in setting the sales price of your house. I'll factor in how quickly houses are selling in your area, interest rates, the average list price to sale price ratio and, finally, whether it is a Buyer's or Seller's market.

Then I'll recommend a price to list your house to meet your goals in the current market. But our work is not over. 

After it's on the market, we need to carefully monitor the reaction of Buyers to your home. 

If we receive feedback for things that need to change, whether price, appliances, flooring, paint, wallpaper, or any other things Buyers comment about, we'll discuss whether these changes are feasible. If not, we need to be mindful that "Price Overcomes EVERY Objection" and the market may be telling us the list price needs to be adjusted to overcome objections we're receiving. 

So setting the initial price is not the final act. As long as we're both responsive to the Market, your home will sell at a price that matches what Buyers feel the Value is.